A MAJOR project has been launched to brand Harwich as a tourist destination with promotional videos and milestone events to attract visitors from far and wide.

Representatives from businesses and the town council met at the Pier Hotel on Wednesday to discuss the best way to work together and how to promote the town as a collective brand.

Film crews have already begun creating short videos celebrating all that is good about the town.

Speaking at the latest meeting of Harwich Town Council on Wednesday, councillor Ivan Henderson said he believes the new steering group can help grow business and attract visitors.

He said: “There was about twelve of us around the table from various organisations and now we move onto the next step to create a brand message of what Harwich is about."