A CLACTON businessman has opened a “classy” new burger restaurant.

Adem Lacin, 26, launched Love Thy Burger in Colchester High Street last week.

It will serve traditional burgers, as well as more unusual options.

Adem – a former City financial management consultant – said Love Thy Burger was “no fast food burger joint” and had an “awesomely casual yet classy ambience”.