MORE than 70 new brands are to go on sale in the refurbished Williams and Griffin store.

As part of the revamp, the retail area in the High Street store has been increased by 50 per cent to accommodate the new ranges.

Newcomers include Michael Kors, Edwin, Nudie, Tiger of Sweden, Eileen Fisher, Mint Velvet, Kate Spade and Olivia Burton.

In the fragrance hall, shoppers will be able to buy products by Jo Malone, Aveda, Bobbi Brown and Tom Ford.

There is also a 23 per cent increase in brands of watches including Tissot, Mondaine, Nixon and Rado.

Williams and Griffin managing director Carl Milton said: “The stunning handbag courtyard, Carluccio’s Restaurant, Caffè Nero and the other new departments and concessions in the reconfigured store have created a real ‘wow’ factor, and the feedback from customers has been really positive.

“But this is just a taste of things to come when the entire new store is fully revealed on September 15.

“We are delighted to be welcoming so many top brands. It’s a measure of our confidence in the town as the region’s premier retail and visitor destination.”