THE number of visitors making day trips to the Maldon district has increased by 140,000, it had been revealed.

The figures, which were revealed at a Maldon District Council meeting earlier this month, show the extra trips had resulted in a 3.9 per cent growth on the previous year.

The council has launched a new tourism website, launched five coastal hubs and improved visitor signs in the last year in a bid to drive visitor numbers.

In his leader’s speech Mark Durham said: “I am delighted to report that visitor numbers are up with the latest Volume & Value survey revealing 140,000 extra day visitors to the Maldon district, compared with the previous year, a growth of 3.9 per cent.

“A new tourism marketing strategy for the district has also been developed with the aim to support and provide a boost for local business and communities that rely on visitors and the tourism industry.

“It is vital to recognise the tourism opportunities that exist in our district. With our coastal walks, Prom Park, flourishing vineyards, sailing centres, Hythe Quay, golf courses, sporting facilities, historic buildings, churches and caravan parks, we are truly blessed.

“We also have the internationally significant Stow Maries Great War Aerodrome that has been recognised by the likes of Simon Calder and Dan Snow as potentially one of the most important heritage sites in Great Britain.”