Shoppers were met with cries of “she’s behind you” as pantomime characters filled a Lakeside store.

The Debenhams store at Lakeside was given an impromptu performance of Cinderella on Wednesday by actors from the play being performed at the Orchard Theatre in Dartford.

Constantly in role, Cinderella herself could be seen browsing the retailer’s vast shoe selection, while the Ugly Sisters tried to beautify themselves in the Beauty Hall.

The characters also gave out gift tickets to the show and were there to spread festive cheer, as part of Debenhams #youshall campaign which aims to help shoppers find their “Fairytale Christmas”.

Charles Brunton and Simon Jessop, who play the Ugly Sisters, said: “We found the perfect ball gown for the festive season.

“Let’s hope one of us also managed to land a Prince Charming too.”