Shoppers at a supermarket in Basildon were confused when they found giant "Happy Easter" Toblerones on the shelves.
Asda in Pipps Hill Retail Park was found to be one of two supermarkets in the country to be sporting the festive eggs and flowers, a whole seven months before the holiday was upon us.
Residents took to Twitter to express their disbelief at the product.
@asda skipping all the seasons straight to Easter 🐣 pic.twitter.com/usvJuDVv9D
— Michelle Middleton (@MichelleMid) September 16, 2018
Jane Carter tweeted: "What is happening?
"Have I been in a coma and woken up months in the future.
"Why are there Easter Toblerones on sale in Asda?"
With Halloween, November 5 and Christmas all ahead of spring, Justin Beale was also baffled.
The world has gone mad not even #Christmas yet and @asda are selling #Easter chocolate pic.twitter.com/fPk5ZbX7jR
— JBeale (@JustinBeale70) June 14, 2018
He said: "The world has gone mad.
"Not even Christmas yet and Asda are selling Easter Chocalate."
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